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Design industry is huge and highly influenced by trends. However, design is just a tool to present your product or service and sell more. Great design goes together with a great business. There are dozens of tests and experiments made to increase the conversions and sales in such companies like Amazon, Google, Apple and others, so you don’t have to reinvent the wheel yourself.
Surprisingly, effective design is highly backed by science and statistics that you should know in order to become a better designer or entrepreneur. In this post, I have collected 10 recent facts and statistics from design industry giving you an overview on what you should act upon next.
Trust
94% of people cited web design as the reason they mistrusted or rejected a website. – Ironpaper (March, 2014)
Mobile Increase
62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales. – Ironpaper (March, 2014)
Mobile Friendly
61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. – Yahoo Small Business Advisor (March, 2013)
3 Statements
Research shows that 3 positive statements have the power to persuade, while adding a 4th and 5th trigger skepticism. – Hands-On UX Hacks (2013)
Beautiful Design
Of those surveyed, 68% said that having a website – ideally one that is well designed – is a key factor in the opinion they hold about a business and directly influences their decision to use a local business. Only 27% were not bothered about whether a local business has a website or not, and wouldn’t judge them if they didn’t. – BrightLocal (February, 2014)
First Impression
15 participants were directed to search the internet for health information that was relevant to them, and then they were asked to discuss their first impressions of the websites they visited. Of all the factors that were mentioned for rejecting or mistrusting a website, 94% were design related; only 6% were content related. – Crazy Egg (December, 2011)
Mobile Friendly Emails
Our research shows that 80% of people delete an email if it doesn’t look good on their mobile device. – Litmus (September, 2013)
Use Faces
37signals increased the conversion for the paid product by 102,5% by removing stuff and adding a picture. – Hands-On UX Hacks (2013)
Avoid “Click Here”
Never say “click here” because 43% of people reading email don’t click — they tap. – ExactTarget (May, 2013)
Mobile Search
70% of all mobile searches result in action within 1 hour. 70% of online searches, including desktop, result in action in one month. – Yahoo Small Business Advisor (March, 2013)
Conclusion
There are many facts and statistics available on every aspect of design or business but you should always try to experiment with your own business to find the formula that works best for you. There are many factors that are not visible in these facts like stories behind the brand, organisation perception, history and emotion it sends to its customers. Hopefully the facts above will guide you to the right path in making your business a success.
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