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Having a website is very important for every business who deals across the globe online. Online business is very trendy these days and is a perfect tool for targeting maximum number of prospective customers. The main goal of each business is to improve their sales and engage more customers.
The goal of any great website is to have a meaningful content related to business brand and products that it provides. So, whenever you plan to design website for your small business, always keep in mind the following 10 essential tips and tricks for a professional, meaningful and effective site.
Use Analytics
Using analytics to see how many people are getting on your site, how long they stay connected, what they mostly search for and then modifying it effectively is crucial. A ton of analytic platforms are available in the market, which give you rich insights into website traffic effectiveness and marketing. Track what visitors react to, while they visit your site and figure out how to improve their experience on the website.
Logical & Clear Navigation
Whether you are selling products to the customers or selling yourself, your website must have a logical hierarchy. You need to make it easy to navigate through the web pages. Never try to make viewers’ search hard for the relevant information that they are looking for, otherwise they’ll just go elsewhere.
Make Your Site Legible
With proper management of fonts and font size your content has to be easy to read and easily scalable. Today, we are living in the digital world with billions of smartphones, tablets, iPads and other devices that people use to view innumerable sites daily. However, the fact is that most people still forget to optimize website for mobile devices. So, make sure your site is mobile-friendly and interactive.
Appropriate Visual Appearance
Make your site as pleasant and simple as possible, yet informative and impressive. Don’t use too much heavy graphics that take long to load. Implement some creative ideas and try to take a minimalist approach. And, judge yourself as a visitor, would you like to visit such type of a website or not.
Impressive Logo and Header
Header is a portion that captivates more viewers. Therefore, it should be the quickest part of your site to load. The logo and header are like a first impression of any website, office space or store and it should be typically more catchy, so make them stick around to create a good first impression.
High Resolution Illustration and Graphics
An image speaks thousands of words clearly, so make your words meaningful and the high-quality graphics can do so very well to improve the trust factor for your small business. Use some innovative and unique custom graphics and photography to spice up your content. Use original pictures of your staff, services and products.
Impressive and Unique Page Title And Meta Tags
Generally, the whole content of page is not read by viewers, so it is vital to have an original and very impressive title and it should not distract the purpose of content. Use different titles and tags for each page, so that it will be treated as a separate page and will get indexed through search engines.
Format Your Text For Strong Readability
Break the large paragraph into short ones with bullets or numbers. Try to use bold sub-headings appropriately and emphasize important parts to make content short, crispy and easily readable.
Keep Important Information “Above the Fold”
Anything at the website above the fold is remarkably visible as site is first opened. Keep all the necessary information at this portion, so that viewer would not need to scroll down to find out what it is al about. Alternatively, people scroll down the page till bottom to search relevant links or information.
Hire Experienced Web Designer
Your website can represent you and your small business in the best possible way. Therefore, hire an experienced web designer to get a professional, creative website that elegantly represents your services and helps establishing your brand.
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