When starting up your business you always try to save every single penny and wasting money on expensive services is not a good scenario in many cases. Although you should strive to get as much value for your money as possible. Another very important resource in business is time, so if you don’t have money but have time you can save money. The following 5 design jobs that you can do yourself will save you a lot of money and most likely time trying to explain everything for the responsible person.
However, you should rely on professional designer experience and skills because he has been spending thousands of hours developing his skill-set and he definitely knows what he is doing, help him out by doing the following design jobs.
Anyone can do a desk or field research and save a bunch of money. It is a part of user experience (UX) design and takes quite a lot of time for the designer to come up with the right questions, analyse the market, competitors and target audience. In a nutshell pick some people from the target audience and ask them some questions, validate the concept, iterate the idea and repeat the process until you get a satisfactory result.
2. Idea development
Make sure you take your time developing the idea. If it is a new business then make it clear what are the core functions, who are the users, what are the revenue streams, how are you going to reach your customers etc. When you have a clear, refined and simplified idea it is very easy to explain it to people who are working with you. When you are having a clear list of what your service or product is made of, designers can easily start on visualising your idea and putting it into a tangible piece which will be ready for testing with your potential customers.
3. Logo sketches
You do not have to be an artist to visualise what you have in your mind. Take a piece of paper, pencil and start sketching the sort of logo design you imagine, or at least provide a direction the designer should take. This step will save you a lot of time discussing how the logo should look like, what values it should convey what will lead to less misunderstandings and will end up in smaller bills you have to pay for the designer.
Wireframing phase is very important in building the foundations for the final design. Use online tools like Balsamiq, UXPin or invest in desktop apps like OmniGraffle or MockFlow for a quick prototyping, this step will also save you loads of money because prototyping requires a lot of time and many different aspects have to be taken into consideration like user experience (UX), usability, performance and development possibilities. I would highly recommend you to discuss your wireframes with professionals to ensure that the product you are going to build is usable and development of it is going to take as little time and resources as possible.
5. Mood boards
Creating mood boards should be the most interesting design job you can do yourself, because it is basically collecting pretty pictures and designs you like to create a direction for the overall product’s or service’s visual design. There are some tools like Kiipt, Pinterest, Mural.ly that will help you out in creating a shareable mood board, but you can just collect them into a Word, Google Docs document or paste the pictures into any graphics editor software on your computer.
Featured image, Dawid workplace by Dawid Liberadzki.
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