Throughout the history of ecommerce, it has served the same purpose for customers, that is, to allow them to buy products from different places all over the world without visiting any physical stores and have their purchases delivered to their homes. In other words, ecommerce stemmed from the need of consumers for convenience.
And how truly convenient online retail is, allowing you to browse hundreds of products right on your computer screen and making a purchase without talking to a single sales attendant or even leaving your desk. And this convenience is also experienced by retailers who, thanks to ecommerce technologies, can start a business or extend their existing business even without opening and running a brick-and-mortar store. Now, ecommerce has evolved to become even more convenient than it already is with the emergence of mobile commerce.
The Growth of Mobile Commerce
Mobile commerce allows retailers and even service providers to accept payments through their online stores or websites using a mobile device such as a smartphone or tablet computer. As the offline and digital worlds meet, mobile commerce is likely to cast a shadow on traditional ecommerce and may even become more popular than traditional shopping on actual retail stores.
According to the latest mobile commerce sales statistics, there was a 48 percent growth in mobile commerce in the second quarter of the year compared to last year, which indicates that it has grown three times faster than overall ecommerce. It now accounts for 5.9 percent of all retail sales in the country with a .6 percent increase from the previous year. In the next four years, mobile commerce is expected to generate $133 billion with 27 percent of total online sales to be done on mobile phones and tablets.
Reasons Why Mobile Commerce Will Further Expand
1. Changes in Website Design
Online retailers are already well aware of responsive site design and are working to build this into their websites. In fact, responsive design is a must for online stores today because it will allow the site to change its layout and size to suit the type of device the customer is using and the device orientation. Not optimizing your store design to respond to smartphones and tablets, which practically everyone is using today, will affect your bottom line.
2. Shop Anywhere, Anytime
When consumers can shop via whatever mobile device they are carrying, chances are shopping will be everywhere. This means you can order clothes while on a bus ride home or purchase your favorite band’s merchandise while you are watching them in a concert. There are also apps today that can tag items in a photo with price details and link you to where you can buy the product to make searching and shopping ultra convenient. The ubiquity of shopping because of mobile commerce will only drive its growth.
3. The Emergence of New Payment Solutions
Mobile commerce will encourage the development of new payment services or enhanced versions of existing ones. For example, it used to be that a customer’s credit card details and delivery address have to be manually typed into the shopping cart form. But as the giants of payment solutions constantly look for ways to improve their services, it is now possible for mobile shoppers to pay with just a single tap or touch of mobile device screen. As new payment methods become more common and widely accepted, it will continue to support the proliferation of mobile commerce.
4. More People Will Use Tablets
According to digital trends, more website traffic is coming from tablets than smartphones. Because they are portable and have relatively bigger screens than phones, tablets have become the device of choice for many when it comes to surfing the web, including researching purchases and actually making purchases. This year, $76 billion sales were done on tablets versus just about half of that for smartphones. This is why it is expected that increased tablet usage will drive future mobile commerce growth.
Benefits of Mobile POS
Online stores have become mobile payment processing systems that integrate both offline and digital inventories and handle various forms of electronic payments. The mobile POS of Shopify, for example, can process credit card payments by connecting it with a card reader for swiping the cards. Mobile POS could be what you need to clear some space off your counter since all you will need is a sleek mobile device like your iPhone or iPad and possibly a card reader. It also allows you to grab sales opportunities wherever you go by being able to accept payments even when you’re on the road. Feel free to explore the advantages of mobile POS yourself. Fortunately, you have the option to request a free trial or you can even subscribe to a plan now without getting yourself into a lock-in period.
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