Have an app idea but don’t know where to start?
Jeremy Olson is the 2011 Apple Design Award Winner and his 3 apps have reached the #1 spot in their categories.
In his new Guide, App Making: The Definitive Guide To Designing & Marketing Successful Apps, Jeremy shares his process and insights on how-to take your app from idea to app store.
Written for non-technical founders and appreneurs, this Guide is packed with more than 6 hours of expert interviews, worksheets, PSDs, and bonus resources to take you and your team through his proven step-by-step process.
We caught up with Jeremy to learn a bit more about why he put this Guide together:
Why did you feel the need to create this Guide? What do you love about Guides.co?
There has been quite a lot of talk about how making apps for a living is near impossible and some are predicting the downfall of indie developers. I don’t buy it. I think there is still a lot of opportunity on the App Store and I figured I owed it to the community to share what I have learned over the past five years designing and marketing top apps.
I like Guides.co because it allowed me to seamlessly combine all the different elements I wanted teach with: video lessons, step-by-step instructions, resources, interviews, and community discussion.
Is the independent app developer market still growing?
Don’t get me wrong, the gold rush is definitely over. Making successful apps is not easy so I think we will see a lot of app developers get discouraged and take jobs. However, I think — given the roadmap to success — a lot of developers can still succeed on the App Store. For example, so many developers I talk to wait to start marketing their product until it launches and sell just a few copies of their app. If you follow the tips in my course, you will learn how to build up to your launch, connect with journalists, and make a huge splash when your app finally hits the App Store. If we learn from each other, the indie market can thrive.
What’s the most important part of this Guide to help you guarantee your success?
You can’t market a bad app so the design sections of this course are absolutely critical. You will learn how to craft not just a usable app, but an app that delights users, and that is what you need to do to succeed on the App Store.
Do you need an original app idea to be successful?
Actually, not really! Sometimes the best app ideas are ones that have been done a bunch of times before. For example, even though there are dozens of time tracking apps, we saw a gap in the time tracking market because none of the apps we tried focused on the human problems like forgetting to start or stop your timers, visualizing your time easily, and so on. We entered a crowded market and won.
If you had to develop for another platform, which would it be? If not, why not?
Does the Apple Watch count? We already have started designing Hours for the Apple Watch because we think having the watch on you at all times will be a game changer when it comes to quickly switching timers. We are also working on Hours for the Mac and will eventually get to Android as well.
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