How To Get Published On Big Blogs
How can I get noticed online? This is the question that probably haunts you day-in, day-out. There are millions of people out there, hundreds of famous web designers and developers, and you’re still on the tenth page of Google search.
If your goal is to make yourself known in the online world, either for your business or personal reasons, I highly recommend guest blogging. Especially on BIG and mighty blogs.
Think of it this way: you are a small person who has something big to say in a crowded room, but you don’t have a microphone to make the announcement. What should you do? Of course look for the person who has a microphone and make sure that he will give you your sweet airtime by ensuring him that what you have to say is useful.
That’s what guest blogging is all about. Trade your expertise in exchange for an audience.
Benefits of Guest Blogging
If blogs openly welcome guest submissions, they will most likely pay for each submission, either in the form of money or backlinks and exposure.
If your intention is to earn side income through guest blogging, be sure to do your research so that there will be no misunderstanding.
Almost every blog that accept guest posts allow each contributor one backlink to their site in their biography section (usually just after the post), with links to social media accounts. If your goal is to promote your website or product/services, I highly recommend getting published on authority blogs. This is one free way of getting your name out there.
Big Blog Research – Very Important
Before contacting the blog of your choosing, be sure to have an in-depth knowledge of what their blog is all about. In my almost four years of handling emails from people asking to be published on 1stwebdesigner.com, I automatically get turned off when it’s plain that they have no idea what our blog is about. SEO topics should go to SEO-related blogs, not web design blogs, right?
First step is to understand what their blog stands for. What is their goal? Where do they currently stand? Who are their audience? Do they publish other people’s work or do they have a dedicated team just for that? If the answer to the last question is yes, that’s a problem and you’d better off going elsewhere.
Once you have an idea of what their goals are and who reads their content, that is when you weed through their blog. Look at their most popular articles, from the first page up to the tenth. Read the comments and take note of what their readers are saying. Are they asking for a second part? Or perhaps they are recommending an article to be written?
Join Their Community
In short, you need to become a part of their community. Whenever someone sends me an email suggesting article ideas, I’m always smitten whenever I realize that they’re active people on our social media channels and are regular blog commenters.
When you have enough idea of what their readers want, and what articles these blogs usually publish that get popular, that is when you come up with a list of article ideas you would want to write about – that these blogs would want to publish.
Be sure to do a strict search on their blog as to avoid having duplicate topics. My method for detecting if there already exists an article of the same topic is through a quick Google search.
Type the following on Google search bar:
Site:despreneur.com [keyword or keyphrase]
Every post on that certain blog with the keyword or phrase you put will be shown in the results page. From there on, it’s just simple decision making.
How to Contact Big Blogs
Once you have a list of article ideas ready, be sure to include a brief description for each. When I’m the one looking to get published on different blogs, I write at least four sentences describing what the article idea will look like. I recommend having at least ten article ideas.
But do not write them just yet. You don’t want to write ten articles only to have half of them rejected.
When contacting blog owners or editors, be sure to go through their formal channel: their blog’s contact form. If a blog accepts guest posts, most likely they have a specific page for such. Usually they are named “Write for Us” or simply under the “Contact Us” page.
Be sure to be brief with your introduction and state your intention as soon as possible.
On several occasions I have received guest posting requests with introductions that would rival that of a book’s preface. Never do that.
State your name, where you are coming from – are you an entrepreneur who owns XYZ company or a web designer who offers freebies? And definitely don’t forget why you want to be published on their blog. Is it a part of your marketing campaign for your newly launched product or service? Say so.
Once you receive a reply, that is when you start writing the approved topics.
Trust me when I say you need to be brief, clear, and interesting in your email. Editors of big blogs deal with tons of emails daily. When 1stwebdesigner.com still accepted contributors, I was receiving, on average, 30 emails daily and I mostly skipped the long-winding ones.
And of course you REALLY need to proofread your email. And if their email address is not publicly available, most likely they won’t be thrilled to see you contact them directly (it shows that you don’t know how to follow simple instructions). No Facebook messages or tweets as well.
Writing the Guest Post
I usually follow a format when it comes to writing guest posts. If you are lost and are in need of guidance, feel free to use the format outlined below.
- Introduction – obviously. Write a killer introduction.
- Issue – what is the issue? Why is there a need for this article?
- Proposal – propose a list of possible solutions or ideas. Describe each item in detail.
- Solution – pick an actionable solution or idea from your list. Your goal here is to provide a solution or idea that can be executed as soon as possible. Write a step by step guide if possible.
- Conclusion – this part is simple. All you have to do is end your article with either extra tips or a summary of the key points found in your post.
Where to Get Published
1stwebdesigner – currently we have a team of dedicated writers, but if you have a brilliant and unique article idea, you are free to reach me at rean[at]1stwebdesigner[dot]com. If it’s exposure and backlinks you want, feel free to pitch in your ideas. But if it’s money, I’m afraid I’m not the droid you are looking for.
Hongkiat – another big web design and development blog that accepts guest contributors. Topics range from web design and development to marketing and technology. It’s a bit difficult to get published on Hongkiat, but once you’re already in contact with their editors it will get easier. It’s the getting noticed part that is difficult because they’re dealing with a lot of emails daily.
Onextrapixel – one thing I noticed about OXP is that they regularly publish freebies and giveaways. If you are thinking of promoting your services or products, you might want to give OXP a look. On another note, they love accepting articles about design and development tutorials, including general tips and inspiration.
Tutsplus – Tutsplus is a network of blogs ranging from simple tech tips down to serious business guides. Web design and programming, game development, freelance tips, and just about anything that you can think of. They have hundreds of thousands of social media followers combined and millions of monthly visitors. If you really want to make a name for yourself, I highly recommend getting published here. Another plus is that they really pay for high quality content.
Firepole Marketing – Firepole Marketing is my go-to blog for business and marketing related articles. The blog is not just for marketers and bloggers, they cater to everyone. And by everyone, I mean freelancers, consultants, writers, startup founders, and just about anyone who’s bent into earning money. Getting published here is not easy, but it’s definitely worth every second you spend writing and revising!
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