Has Twitter ever left your head spinning? Why do I bother tweeting if no one reads them? No one shares them? There’s just too much information out there, I’ll just be drowned out by a sea of chatter.
You’re probably right. But you’re not alone. If no one is engaging with your tweets it may not mean that you’re doing anything wrong… it may just be that you haven’t found your audience yet. If you’re feeling overwhelmed it may be because you’re trying to do too much and you don’t know what’s working and what’s not.
Most People Make One Of Two Mistakes On Twitter
In fact, they are same two mistakes people make when they first start working out.
1) They walk into the gym, feel overwhelmed by the sea of machines and turn around never to step foot inside again. I’ve been there. Don’t do this.
2) They work out way too much. They spend hours trying every single different machine, changing routines every day, but they don’t know what’s working and eventually they burn out. Don’t do this either.
Instead, simplify. Limit your time to only doing the best exercises for you. The key is to find what works and repeat. Repeat. Repeat.
Although seemingly counterintuitive, having a strict system in place allows room for creative spontaneity.
In my last post I shared how I went from getting fired to moving to Bali. My goal here is to share one of the amazing Twitter tactics I’ve learned along the way. I want to break down high-level growth strategy into bite-size tips so that you can see results today. Not in 6 months, but right now. Today we’ll start with one of my all time favorite tactics: The Pin.
How To Pin A Tweet For Follower Growth
“Pinning a tweet” allows you to select one tweet and save it to top your Twitter feed (on desktop display only). Pinned tweets are effective for many reasons, but today I want to show you how you can use this feature to actually grow your audience.
By the end of the short post you will know exactly how to attract both highly active and targeted Twitter followers to your profile. This strategy is simple and effective because it is reverse engineered to resonate with your new audience before you even connect.
7 Steps: What You’ll Need.
- Select an influencer in your niche.
- Find your absolute favorite piece of content from them.
- Compose a tweet sharing their content and add your two cents. (Pause here and make it thoughtful, why is it great? Is there missing something? Who else would love to read/watch this?)
- Pin the tweet to your profile and @mention the influencer.
- Find the most popular recent tweet from your influencer.
- Follow the people who have retweeted it.
- Now wait for the people who will decide to follow you. Since you’ve taken the time to express a common interest you will get a high return of followers.
Congrats! You’ve just reverse engineered your first audience growth pipeline. Here an example from my Twitter:
— Leigh Egon (@LeighWasson) January 23, 2015
This is the pinned tweet I’ve used to help grow by my audience to over 20k active and targeted followers. I’m fascinated by the intersection of mindfulness and technology. Wisdom and information. In this example I’ve actually gone for extra credit here and targeted two influencers, Eckhart Tolle and Google. This allows me to target and grow from both audiences. (Although note that I made a mistake by mentioning @Google instead of @GoogleTalks. At 11.4 million followers, Google’s Twitter account is far too broad to find a relevant audience, but @GoogleTalks at 253k followers is the perfect size.)
Now, Consider The Audience Journey.
“Notification! New follower.”
“Nice. New follower, who is this?”
“Hmm, I don’t think I know them, but oh wait I do love XYZ… and I actually that’s a good point I haven’t thought of it that way.”
“Okay, these guys are pretty interesting, I think I’ll check out this site and follow them.”
Reverse Engineer Your Content To Resonate With The People You Follow
By connecting with someone who has already shared content of the influencer you’re tweeting about you end up meeting people with shared interests. You’ve preselected people who have high probability of also sharing a common interest and following your account.
Reverse engineering your content to resonate with the people you’re connecting with makes growing your audience both friendly and effective. Best of both worlds. Remember, at it’s core, social media is reflection of human interaction. We like to talk to people with shared interests. No rocket science here, but reverse engineering your growth allows you to find hundreds of like minded people at a time.
Keep in mind that Twitter’s CPF (cost per follower) bid range is $2.50 – 4.00. If you want to hit 1,000 new targeted followers a month you would spend $2,500 – 4,000/mo. If you have the budget great, go for it. The rest of us have to work at it.
When applied regularly you will start to gain hundreds and even thousands of active and targeting followers. Your audience is already out there, now find them!
Have a go at the pinned tweet. Find me on Twitter and let me know how it goes!
P.S. – Dig this Twitter tactic? But maybe you don’t have the time to spend growing your audience? Or the budget to spring for Twitter Ads? Learn about the Audience10k 30-day free trial. The Audience10k formula was built help start ups and entrepreneurs find their audience at a fraction of the cost of paid advertising.
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