We live in a world where there is an app for everything – to order food, rides, and dates, connect with friends, post content on our websites and run successful online businesses. But, startups understand best how the right app can be a total game changer. There has been a significant rise in online entrepreneurs – outsourcing every skill imaginable on Fiverr or similar, to make a quick buck. But perhaps the most intriguing and exciting is the rise of dropshipping. And to those who are dabbling in it, there is no app more important than Oberlo.
Dropshipping is spreading like wildfire, sucking in more and more business-savvy minds into the world of e-commerce. And even so, not everyone is entirely sure as to what it is all about. In a nutshell, it’s a store that does not hold physical inventory of the stock it sells. Instead of the retailer shipping, packaging and storing the products sold on their site, it is shipped directly from the third party wholesaler or manufacturer. Because of this, you can run your business from anywhere in the world – your mother’s garage, your bedroom or the beach in Bali – as long as you have a speedy Internet connection. All in all, this is an excellent way to turn your dreams of being your own boss into a reality. Dropshipping does not require a massive investment into inventory stock upfront, worry about managing a warehouse or shipping and with the handy Oberlo app, can cost you absolutely nothing to get started.
There are many tools of the same kind as Oberlo, but this is a premium dropshipping app. Its exclusive alliance with AliExpress allows users to easily import products from AliExpress and Alibaba onto their online store, making dropshipping available and easy to use for anyone. So what makes this app such a game changer in the e-commerce world and does it live up to the hype? Let’s dig in to find out.
The allegiance to AliExpress
First, we need to talk about the ‘hallelujah’ worthy introduction of the effortless product importation. The greatest thing about dropshipping is, being able to load any number of the goods on your site and see how they perform. You are not forced to pay up a hefty sum for a product that you are unsure will sell and when it doesn’t – it cost you nothing to remove it and replace it with something else. The option to import products while browsing AliExpress makes updating and refreshing your online store incredibly easy. Although some may argue that the exclusive allegiance to AliExpress and Alibaba is Oberlo’s Achilles heel, Alibaba is the leading eCommerce provider in the world, and the sheer number of choice in products and suppliers makes it a no brainer option for dropshipping businesses.
Making it your own
Customization of the products you import is as easy as the process itself. All the goods imported arrive with product images, details and pricing, which are all easy to customize. If the pictures do not match your store design or you want a super hipster title to snap your consumers out of the “content fatigue” haze – you have an option to do that. In addition to the look and feel of the product on your site, you can also select the quantity you wish to make available for sale. The app also allows pricing automation, so you can create your own pricing rules or price your products in bulk.
You should invest your time in working to establish yourself as the go-to source for your niche target and building a secure customer base. Therefore, the app takes care of your orders and fulfills them automatically. Items bought on your website sync up with Oberlo immediately, and all you are required to do is to order the item from your Oberlo’s dashboard. From there the app finds the item your customer bought on your site on AliExpress, puts it into your cart, fills out the shipping details and waits for you to confirm it by pressing the “Buy” button. When your input is no longer needed, the app takes care of packaging, shipping, and contacting your customer with the shipment tracking number for their purchase.
Supply and demand
Another great thing is that there is much room for trial and error. You have an abundance of suppliers to choose from, so when something doesn’t work, you can quickly switch vendors. There are no strings attached, and no contracts are shackling you to a disappointing supplier that fails to deliver to your standards. If you are not happy, move on! Since AliExpress houses many Chinese manufacturers, shoppers often face up to 2 weeks waiting time for the items to arrive. With their ePacket filter, you can focus your product search on items with the fastest delivery times and only sell products available for fast shipping.
They say that the best things in life are free and Oberlo is not an exception. You can get up and running with superb benefits like the orders auto-fulfillment, automate pricing and daily products sync with the Starter pack for free. Although once your business starts to grow, you may need more support. The vastly popular Basic plan will set you back less than $30 per month and will support more orders, more products and allow shipment tracking and more. The Pro plan will provide you with everything you need to run an insanely busy and popular store, with unlimited orders and support for 30,000 products – it could help you dethrone the most successful online stores.
Overall, Oberlo is shaping up to be an exciting dropshipping opportunity for everyone. User experience is at the heart of the app’s design, which makes it such a success. The buzz and excitement surrounding the app lives up to the hype, and the 1000+ reviews on Shopify’s App Store exist to prove it. The app’s effortless product sourcing and orders management coupled with a knack for SEO, website management, and pricing – can take your business from nothing to becoming a smashing success.
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