How do you keep your customers interested, engaged and encouraged to use your product? In today’s world where people are suffering from information overload creating a website is not enough.
Last year Adobe Flash was pronounced dead when Google officially killed Flash advertising in its browser. In the last decade, YouTube and video content have been on a rapid rise. Marketers and businesses are looking for ways to increase customer engagement through interactive content and animations.
Let’s take a look what is the current state of video content and how animation is blending in to serve your business in engaging your customers.
HTML5 Animation Is the Future
HTML5 video is intended to become the new standard way to show video on the web without plugins. Instead of using the before mentioned tyrant Flash.
According to Insivia, 90% of users say that seeing a video about a product is helpful in the decision-making process. That is a mindblowing number.
Think about it. Investing into video content has a potential to skyrocket your sales. The best part is that this applies to any industry, brand or business. Right now is one of these “perfect” times to start using video as Syndacast predicts that 74% of all internet traffic in 2017 will be video.
How You Can Use the Power of Animation
Animation can be a powerful asset even to serious brands. “Animated business videos are designed to present your company, products, and information in a clear, concise, and engaging format that’s in line with your overall brand,” says Bryce Struck, Content Marketing Director at Animatron.
While more traditional businesses and corporations aren’t very excited about using animation in their brand communication strategy, the landscape is slowly changing as there are distinct advantages.
Below are some of the main benefits of incorporating animated video into your content and brand strategy.
Integrating video into your content strategy will result in improved SEO. The video is evidence of quality content that search engines prioritize over and rank you higher in search results. Uploading your videos to YouTube will certainly boost SEO, partly because Google owns YouTube but also because YouTube is the 2nd largest search engine. It processes more than 3 billion searches a month. It’s bigger than Bing, Yahoo!, Ask and AOL combined.
These are facts you don’t want to ignore. 64%–85% of people are more likely to purchase after watching a product video. And, on average, people will stay 2 minutes longer on your website when engaged with a video. Think about your recent purchases; you probably were influenced by video content.
Simplify your content
The human brain is designed to preserve energy and simplify things. If something is too complicated, people naturally give up. If your business presents itself in a complex way by using too much copy your potential customers might leave too early. By using rich media like text, visuals, motion and sound, you save your customers precious thinking energy and outline everything in a digestible format that leads to increased trust.
Strengthen social shareability
The video is more likely to be shared, compared to plain text content. 92% of mobile video viewers share videos with others. People share things that are funny, informative or invoke an emotion. By creating an animated video, you can easily add fun elements and use effects, color, sound to create a strong emotional response.
Myths of Animation Creation
There are several myths around the animation creation process. These myths keep people back from employing this prominent marketing tool.
You need to be an expert
Like in many fields you need a basic understanding of most important principles to create anything. In animation, many people think that you need to be ultra creative and have an art background to create animation. The truth is, the animation is just a way of communication. Get your audience and message right, prepare a script, decide what is the desired outcome and that’s pretty much what you need. The technical and visual part can be outsourced to powerful software.
It costs a fortune
If you are looking to compete with Pixar or Disney, then it might cost a fortune creating animation videos. But to create a simple animated video for your brand might cost a couple of dollars for the software and copywriting or nothing at all if you do everything yourself. Thanks to our wonderful knowledge sharing economy where people openly share tips, tricks, and tutorials in any possible field, including animation creation.
It takes forever to learn
Obviously, there is a learning curve included in learning to create an animation but your experience using Word or PowerPoint, or any other software will come in handy as today’s animation software is simplified and powered by drag and drop functionality so anyone can do it.
Software That Does It All
Animatron can solve your problems and help you create engaging HTML5 animation content. Whether you are an experienced animator or a new marketer, this robust software has all you need. You can outline, create, collaborate, edit and distribute animated video content.
Below are some amazing features that Animatron offers at a very affordable cost and is already praised by beginners and experts in the animation field.
Animatron is a browser-based software meaning that it works anywhere on any computer or operating system. Whether you’re on Mac or Windows, you can create animations in your browser. Your work is saved in the cloud and can be accessed anywhere, anytime.
Doesn’t Use Flash
As mentioned in the beginning Flash is an old banned technology. Animatron is based on HTML5 video which is the new standard for online video that not only boosts SEO but increases conversions and engagement.
Real Time Collaboration
No need to be in the same room to work on a video. You can invite others to work together on a project by sending them the project’s URL and watch their changes as they happen.
It has powerful drawing tools and access to thousands of static and animated graphics, objects, backgrounds, audio and sound effects.
Streamlined User Interface
Animatron is designed and built for newbies and professionals alike so anyone can use it.
Supports Multiple Formats
Animatron features universal playback. Effortlessly export to HTML5, GIF, and other video formats. Sharing your work is easy too. Just publish a link or paste the embed code.
The best part is that it is extremely affordable. You can use it completely free for 20 public projects or upgrade to premium from $6/month. That is like skipping morning latte twice.
There you have it. If you are looking for ways to engage your customers, improve SEO and increase sales HTML5 animation might be the best investment. The benefits of using animated content are clear. This article should set you free from doubts of investing into animated video content.
It’s one of the best times to jump into the animation now. Businesses will soon realize the power of it. Video content will become mainstream like it happened with the rapid adoption of social media. Don’t be late into the game.