Times go by, consumers learn to ignore certain marketing tricks, and so the marketers have to adapt. Not so long ago, websites have dominated the way we communicated, shopped and more importantly, the way we made decisions. Gone is the time of boosting “About Us” sites. Mobile and safe business sites are all the rage nowadays, catering as a powerful tool for the lead generation.
Here’s a list of best practices that make your website appealing enough to capture more leads and handling business processes in a better and more efficient manner.
Always remember the first 5-Second rule
Keep in mind that you just have initial five seconds to leave a valuable impression on your visitors. The back button is the most commonly used button on the web. If you are not providing an answer directly to the user’s needs, he/she will not hesitate to go back and abandon your site. Make sure the outlook of your website is compelling enough to draw reader’s attention with the very first glance and gives them a reason to stay on your website.
Appropriate messages suiting every page of the website
The most prominent aspect of a site is the messages that display on every page. If you want your website to be effective, a clear and concise message with a limit of few words could work. Putting long paragraphs on the homepage is not a good idea. Your homepage is often referred as your site’s gateway. Simply use short and straightforward texts to reflect your business idea in a gist.
Call-To-Action buttons should be rightly placed
Take an instance of any successful service provider or eCommerce portal and you will get to see their CTA buttons. The most common ones are “Buy Now”, “Request a Quote” etc. The best CTAs make a clear statement about what you have for offering in against to the conception that people form in their head. It is preferable to place CTAs above the fold, as users might be to lazy to scroll down to find it. If your page is too long, you should consider placing another CTA at the end of the page for beneficial results.
Creating a trustworthy image
Building trust among potential as well as existing customers is very important especially if you want to sell your products and services. You should respond to every query from your customer – be it through comments, tweets or email. Moreover, provide a genuine contact number where they can speak to your representative. Such things can bring the entire difference between clicking the back button and making a purchase.
Keep your website’s information up-to-date
Content always rules. It is just not a sensible idea to welcome your visitors with outdated stuff. This makes your business look inactive that could have an adverse effect on your bottom line. Keep in mind that your website is your company’s reflection for the world. Be sure that your website showcases your company’s active status, following the most recent trends and coming up with the latest content.
Incorporating social media
If you want to create a brand’s voice and loyalty, social media can be the best solution for you. Let your audience be at ease to share the content with the integration of social media within your web design. Such a simple step could offer you a great opportunity to have more advocates for your brand who will grab the attention of new customers and accelerate the sales generation.
Don’t stay limited to the desktop only
Gone is the time when the only way to connect with the web was through the desktop. Most of the modern-day users prefer exploring things on their handheld devices. Due to the ease and flexibility of mobile devices, it has become significantly important for companies to think mobile-first. This fuels the need for responsive designs so that the customers can access your brand with a similar experience that they get on the desktop. Make sure your website is equally functional in desktop and mobile versions.
Apart from the aspects detailed above, another thing that you shouldn’t miss is monitoring the performance of your website through the analytic tools available out there. This way, you will be able to make regular improvements and deliver customers with the most recent stuff.
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