When creating a business model for your company, keep in mind the importance of scalability. Used often, the term refers to your ability to keep up with and increase performance or efficiency when operational demands increase. Your customers play a significant part in determining scalability whether you know it or not. Their demands shape the financial health of your company.
What Does a Scalable Business Model Do?
If unable to compete in the marketplace, you lose business. That affects your bottom line negatively. A simple concept, a scalable business model identifies key players such as who pays the company. It also identifies the company’s purpose and target audience, the cost of delivering value to the customer, and the source of revenue generated when the public consumes services.
Prepare for Demand Accordingly
When considering how to make your business scalable, keep in mind the following. In order to stay competitive, increased revenues must cost less to deliver than current revenues. The operating margin of your company increases as revenues grow. With the potential for earning high profits comes a level of responsibility some businesses aren’t prepared for.
Companies with scalable business models have higher success rates. Take American Telephone and Telegraph (AT&T) for example. The company focused on scalability at a time where it wasn’t emphasized. Forward-thinking paved the way for other corporations from that era. AT&T was a trailblazer because of its ability to think ahead and plan for the future.
Business Scalability with Blue Jeans
Blue Jeans is a leader in cloud-based video conferencing. With no hardware or software to buy, install, and manage, your company decreases costs while increasing productivity.
Business scalability with Blue Jeans requires little effort from you. By adding licenses or virtual ports, you increase capacity in accordance to customer demands on your company. Blue Jeans works efficiently saving you time and costly maintenance fees.
Blue Jeans users join video meetings from their own devices. The Blue Jeans iOS and Android app enable men and women to join the conversation using their own mobile phones or tablets. The option to join through a computer browser is possible as long as there’s a webcam present. Within minutes, everyone connects and joins in on the meeting you scheduled.
The company makes things happen. Instead of waiting for opportunities to come to them, the Blue Jeans Network creates opportunities to woo clients. A good example of this was with The Sundance Film Festival. After approaching Sundance Institute Chief Technology Officer Dave Ginsberg with an idea, the company realized it was onto something.
Blue Jeans product Primetime streams part of the event to virtual attendees, changing the way the festival presents independent movies to the public. More importantly, it encourages engagement which helps festival organizers with future events. Business scalability offers flexibility and feedback, two things that contribute to a company’s overall success.
Why Video Conferencing?
Video conferencing helps with scalability in a many ways. For example, hosting meetings in different time zones isn’t an issue. Face-to-face conversations take place when the need arises. Blue Jeans allows decision-makers to set up meetings and invite others to join in from available computers and mobile devices.
Scaling discussions to discuss important subjects is easy. Rather than request that employees or customers to drive from one place to another, Blue Jeans users set up a time to talk and make others a part of the discussion. Imagine how effective your next Q & A session would be hosted through video conferencing. With no added hardware and software costs, it’s a solution that companies look forward to using.
Blue Jeans and AT&T
Remember AT&T, the corporate giant who survived the times because of business scalability? The company partnered up with Blue Jeans in 2014 to offer business customers affordable video conferencing options. A strategic move on AT&T’s behalf, Blue Jeans fills a demand by allowing business users to meet anywhere and at any time. It also “gives the wireless carrier another mobility service it can offer,” according to EWeek.com.
According to a survey conducted by Instant.ly, “95 percent of respondents said video collaboration improves business relationships, and 87 percent preferred to connect with their remote manager over video.” Over 80% of respondents expressed interest in speaking to customers via video. Talking about sensitive human-relations issues over video appealed to 73% of people.
Business scalability levels the playing field for companies of all sizes by offering cost-effective solutions to video conferencing needs. By giving people the option to log onto their own devices from wherever they are in the world, businesses reduce equipment costs, develop a sense of cohesiveness planning meetings, and increase productivity by not requiring travel to participate, video conferencing changed the way businesses operate worldwide.
Did you enjoy this post?
Never miss a blog post. Subscribe below to get more posts like this sent straight to your inbox as soon as they're published.