Welcome to the thirteenth edition of “Startup of the Week” which features many great startups and interviews with successful business heads. This week, I interviewed Eyal Zuri and Ohad Aviv, the co-founders of Muzli.
I’ve asked Eyal and Ohad a series of questions regarding Muzli and also regarding tips for budding entrepreneurs. Have a read at what he had to say.
How did the idea of Muzli come about?
Eyal: Muzli was born out of a need that we fulfilled manually each and every morning, just before we got busy with our day as designers and creators – sifting through creative content, cherry picking the best and sharing it with each other. We quickly realised that we’re probably not the only ones who could enjoy it, and decided to share it.
Simply, what does your app do?
Ohad: Muzli, is a new-tab Chrome extension that offers professionally curated content as well as aggregates the most inspirational design websites, blogs, resources and links on a daily basis.
Eyal: We see regular consumption of inspiring and fresh content for creative professionals and enthusiasts, a key factor for creativity and personal growth. We simply cannot imagine not being informed and up to date with what’s going on in the design sphere, much the same way a stock broker constantly consumes financial news. This is what we do, and we need to be on top of it to stay at the top of our game.
Ohad: Designers using Muzli can be certain that they don’t miss the absolute finest & freshest design related content out there, keeping them inspired and informed.
Did you have a business plan?
Ohad: At this stage, we focus primarily on growth and constant product improvement. Our goal is to be the go-to tool for designers and creative professionals for the consumption of inspiring design content and news.
What were the boundaries you faced when creating Muzli?
Eyal: The main problem we had to face at the beginning was the desire to be everywhere – extension, website, app, fight on all fronts at the same time.
Ohad: We realised that we were losing focus of what we built in the first place. From then on, our eyes are constantly on the ball.
Eyal: Another problem we faced was the fact that I, as well as Ohad, both came from the design world, with very little experience in development, something which forced us to learn, improvise, grow and find solutions to myriad of obstacles along the way.
Ohad: This must be our greatest pride – everything we did, we did ourselves, for better or worse. In retrospect, I realise that mainly due to this fact we were able to move forward very quickly, and achieve our goals.
What is the difference between you and your competitors?
Ohad: I feel that competition is important; it forces you to work and think harder. There is no time to rest.
Eyal: Fortunately, unlike our competitors, we create a high quality feed, which is manually updated and tweaked with a lot of elbow grease. We maintain a constantly evolving, limited set of quality feeds from the design / news sphere. We believe that our users appreciate quality over quantity.
In addition, we are planning some surprises in the near future…
What were you doing before Muzli?
Eyal: During the last decade I have been dealing with design, especially UX/UI design. I have experience in all sectors – freelance, studio, corporate, and now start-up. Before Muzli I worked as a Senior designer at Conduit, where I met Ohad, my partner in Muzli.
Ohad: I started out as a UI designer and moved to product management and product innovation a few years ago. Much like Eyal, I was fortunate to experience many professional facets of our industry during my career, before we went on this venture.
What advice would you give to budding entrepreneurs?
Eyal: It may sound a bit cliché, but I truly believe that being attentive, and the ability not to entrench oneself in one’s positions, leaving the ego aside, are perhaps what I would wish for every novice entrepreneur. I think that these are important factors in the success of an entrepreneur at the beginning of his or her way.
“It may sound a bit cliché, but I truly believe that being attentive, and the ability not to entrench oneself in one’s positions, leaving the ego aside, are perhaps what I would wish for every novice entrepreneur.” – Eyal Zuri, co-founder of Muzli
Ohad: I couldn’t agree more. I would add – be prepared to ditch ideas that you fell in love with, constantly focus on solutions rather than problems, be thorough and informed, focus on value not revenue and make sure you love and enjoy what you do, because you’re gonna do it for a while and it won’t be all fun and games.
In one word, describe your job?
I’d like to say thank you to Eyal and Ohad for this interview. Have a look below at Muzli’s social links. Get in touch if you want your startup to be in the running for an interview.
Headquarters: Tel Aviv, Israel
People: Eyal Zuri, Ohad Aviv
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