Welcome to the thirty-fifth edition of “Startup of the Week” which features many great startups and interviews with successful business heads. This week, I interviewed Jordan Bishop, entrepreneur, CEO and chief flight hacker at Yore Oyster, a flight hacking startup for saving travelers 20-50% on international flights.
How did the idea of Yore Oyster come about?
The idea actually kind of chose me – I wrote this blog post, with the intention of using my advanced knowledge of flights to help some friends get a cheap flight, but it got a lot of attention and the media started talking about it. Before I knew it, I had a large amount of people wanting me to start a flights business, so I did.
Simply, what does your business do?
We get travelers cheap international flights. Our clients save 20-50% off of the prices they find on sites like Kayak or Skyscanner.
Did you have a business plan?
Definitely not at the start, but now I have a vision for where things are going, both in my business and the wider industry. If I had a business plan, though, it would probably just say: “Work insanely hard and always be the fastest to execute“. I should note that I’m a huge advocate of long-form, highly visual content, which is a big piece of the reason why I launched How I Travel.
What were the challenges you faced when creating Yore Oyster?
The biggest challenge was that I had never built a website before, and I had to build this one from scratch in a matter of days. And I don’t mean put a Wordpress site together and throw some content on it – I got my own servers, learned enough code to build the first few pages, and then I connected all the dots from there. It was definitely a period of intense learning.
What is the difference between you and your competitors?
The industry is extremely new – the term “flight hacker” still makes most people squirm – so the verdict is still out on who has the right approach. But we like to empower my users more than our competitors do, which means that I write a lot of how-to guides on the Yore Oyster blog. We’re also very close to releasing some really cool tools that will change how people think about flight search – our mailing list will be the first to get access to that.
What were you doing before Yore Oyster?
Traveling! And I had a physical products business, but I shut that down to focus on Yore Oyster.
What advice would you give to budding entrepreneurs?
Find people you admire and figure out how they do what they do. If they’re a writer, study their writing until you know exactly why they’re better than everyone else; if they’re a filmmaker, isolate the components of what they do that you think is great and then learn how to do that yourself. You can accelerate your learning so much just by critically studying the exceptional people around you.
In one word, describe your job?
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