Did you know? A growth hacker is the one, whose main passion and focus is on boosting a metric through using testable and proven methodology. For many of you all, a growth hacker is a new word, but it considered as a long-held practice amidst the popular internet marketers and product managers.
The word “growth hacker” was initially introduced in a blog post by Sean Ellis in the year 2010. According to him, a growth hacker is a person whose true north is growth. In addition to this, he also summarized that growth hacker must be well-organized in prioritizing and testing marketing ideas and analyzing numerous results in order to see which techniques are working the best.
Forthrightly, if you are not a good growth hacker in today’s market, you are not being a right marketer in the tech space world. To increase the importance among all the organizations, startups, and other companies, it should be renamed as Marketer 2.0.
In this current scenario of web 2.0, growth hacking materialized as an updated way of reaching a market and distribute an idea. A growth hacker is well-known for using pull rather than classic and traditional marketing that usually interrupt your day.
Moreover, he has the capability of comprehending that user behaviour offers great value to persuade. He can also figure out exclusive ways of pouring growth to your business. His every single tactic, strategy and creation mainly focused on achieving growth. They eat, live and breathe growth for your startup!
The best thing about them is that they are playing diverse roles in the startup world, and every single startup company needs to understand their role and importance of hiring them. Let’s have a look at their major roles in the startup world:
Innovative Problem Solvers
The foremost important role they are playing is as innovative problem solvers. They are constantly thinking of new ideas and ways to tackle problems. They are asking tricky questions to themselves and keenly look out for inventive answers.
Very keen, dedicated and curious by nature, they are constantly researching and searching for wonderful channels, platforms, and media in order to distribute content. However, there are a lot of different approaches to being an innovative problem solver. It comprises seven simple and easy steps:
- Problem Identification
- Research on the Cause and Solution
- Make Resourceful Challenges
- Create, Blend & Evaluate Ideas
- Come-up With an Action Plan
- Execute the Ideas
By following this well-defined process, growth hacker can help startups from understanding the problem to implementing solutions.
As Tech Savvy Professional
As we all know that technology is consistently improving to make work more enjoyable for everyone. However, a good growth hacker is a tech-savvy too, and plays a very crucial role as he is on top of new technologies, products, services and communities.
They stand first to try out new and innovative technologies. Being a tech savvy requires enthusiasm, dedication and allegiance; therefore, growth hacker is the one, who possesses all these qualities.
In addition to this, they are also well aware with SEO, social media, conversation rate optimization and mobile content consumption. Always keen to try out something new and creative, they can do a lot for the growth of your startup company.
The best thing about growth hacker is that he always keeps on top of break thoughts and new products. He chooses simple yet effective topics to learn about or begin with something new.
Agile & Rapid
A successful growth hacker is always agile and quick about his decision. They do not waste their huge time on different strategic planning, mapping, and documentation. It is true that these are highly essential factors of the marketing strategy, but real growth hackers should make use of them as an umbrella. Making instant decisions in the right moment, they are capitalizing growth opportunities and taking startup business of one to the next level.
Being Cut-throat & Confident
In the startup world, there is no space for any doubt; therefore, growth hackers are very cut-throat, confident and optimists, who strictly believe that the major win is just around the corner.
Their confident and cut-throat nature allows them to always look out new opportunities and smash the competition to stand out from the rest. Moreover, being cut-throat and confident matters a lot because this role of a growth hacker influences various other positive traits.
To dive in one’s own and learn new things, technologies and resources, it takes confidence and competitiveness of growth hacker. It is an instance that how confident and cut-throat hacker can lead directly to another positive attribute.
The scientific approach is a bulk of techniques, technologies and resources for investigating, acquiring knowledge or correcting and integrating earlier information. A technique of inquiry is mainly based on observed or assessable confirmation subject to particular principles of reasoning.
When it comes to growth hackers, they are also capable of monitoring the major metrics like conversion, engagement, retention and more. They are capable of optimizing, analyzing and re-testing the growth of startups and playing an essential role in attaining sustainable growth using innovative techniques and knowledge.
Above-mentioned roles of growth hackers can make a big impact in the startup world. They can make wonderful employees, but at the right time and with the right team. The combined mission of a startup and growth hacker is to iterate the product and find different ways of augmenting growth.
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