Video conferencing is changing the game for HR professionals. An article on Thinking Phones notes that 87 percent of executives around 34 and younger would pick companies that offer video conferencing than those that don’t. That translates to a huge advantage for hiring companies who want to attract, employ and retain top talent. With the growth of the outsourcing industry, the game is now more global than ever. And in-demand candidates, especially those with specialized skills, can really have their pick of the lot.
“Identically, 87 percent of executives under the age of 35 prefer to work for a company that has videoconferencing capabilities over ones that don’t possess that capacity.”
That’s why it matters that recruitment and service employment companies are changing the way they hire. Companies that have video conferencing capabilities send the right message to their clients: that they offer employees a flexible work environment. For some candidates, that can be enough of an incentive to say ‘yes’ to a job offer.
Here are a few other major benefits that recruitment teams enjoy with video conferencing.
Location Doesn’t Matter Anymore
You can literally hire from anywhere in the world. So long as the internet connection is reliable between you and your prospective employee, distance won’t have to be a problem. This means companies have a much larger talent pool to choose from. Can’t find the right talent in the local job market? Expand your search to global. The bigger pool of qualified candidates you have, the greater your chances of meeting and hiring the best person for the job.
Communication Is More Natural
In a press release from Polycom, a global survey carried out by the Redshift Research showed that Human Resource departments the world over preferred the use of video at work. Out of top 3 communication tools, video conferencing topped the list, with 56% of HR participants finding it the most useful. Why? Because while email works for sending in long contracts and content, video conferencing gives the hiring team more insight into the applicant in terms of non-verbal communication. HR specialists have a better handle on emotional cues through video, whether the applicant seems unsure, overconfident or upset and to use that information to decide if they’re the right fit or not. For instance, a company that wants to hire an Editor in Chief, a position that requires communicating with a lot of people on a daily basis, would be unlikely to hire someone who appears damning shy or timid on video, a quality that might not be as easy to see on email or chat.
Lower Hiring Costs
In a post, Cisco says that companies have seen a 32% drop on cost per hire. With video conferencing, recruiters are able to make quick hiring decisions. This is because non-verbal cues can be a significant indicator of a candidate’s suitability for a position. And the quicker they trim out the list of candidates, the faster the hiring goes, which saves the company dollars in the process. Also, because video conferencing eliminates the need to travel, businesses can also save up on travel costs and instead, channel the budget back to other projects.
While some companies invite applicants to their offices, candidates for some hard-to-hire-for positions get scouted personally, with Human Resource specialists coming by to recruit the candidate face to face. With video conferencing systems though, most of those meeting can now happen face-to-face. That reduced travel means better productivity for HR teams too. Travel can be stressful. Delays in transportation—or lost luggage—can affect their focus and takes them away from doing the job. With video conferencing, they won’t have to worry about commuting to or from somewhere to scout or recruit candidates. They can negotiate most of the work through video. This also works for companies that have global HR teams. Video conferencing makes better collaboration—and greater productivity—among remote hiring teams possible.
Compatible With Smart Technology
Let’s face it: video conferencing used to be complicated. You had to be an IT genius and have a lot of hardware before you could pull it off. And even then, all you could probably pull off was a video call that was barely passable in quality. That sucked. Today, that’s not the case. One great thing about the video solutions we have now is how easily they work with smart technology. With cloud-based video solutions readily accessible through just about every smart device we have, video conferencing is readily available and easy to use for hiring teams. Companies like Blue Jeans, which offers cloud-based video solutions, have expanded into many markets around the world, with the Bluejeans network being one of their newest. That expansion means more access to better video solutions for people around the globe. More users in more markets would also mean more innovation, as users demand for even better solutions. As communication systems evolve, there’s a sense that the technology will continue to improve. And that can only mean great news for businesses everywhere.
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