Link building should be a key part of any business’ SEO strategy. However, it is an especially important element of a campaign for local businesses. Google considers quality links that point to your website to be a vote of confidence, and as such – if other websites find your website useful, so will Google. However, many local businesses forego link building in favour of other SEO strategies. Here, we are going to explain why a UK link building company is something you need to invest in.
Links Can Boost Your Search Engine Position
When someone performs a Google search, Google wants to provide them with the best possible results. This means returning sites that are relevant to the search query, as well as those that are authoritative. The more links that point to your website, the more authoritative your site looks to Google. And, the higher your search engine position is, the more people are likely to click on your website and view what you have to offer.
Links Send Traffic to Your Site
In addition to boosting your search engine position, links can also direct traffic to your site. Say for example that you have published a guest post on another blog in your industry. In the post is a link to your website. The people reading the post are already interested in the industry, and are thus likely to click on the link to your site. This can lead to an increase in new customers and sales, and can increase the amount of conversion opportunities that you have.
Links Help Build Relationships
A good link building campaign should involve reaching out to other websites and blogs in your industry. And, although the goal of blogger outreach is usually to obtain a link to your website, it can also help you to build relationships with other webmasters in your industry. This can help to give your brand a higher level of credibility, and may also help to make link building easier in the future. Avoid ‘cold emailing’ other bloggers in your industry. Instead, get in touch with the contact without asking for anything right away. Build up a relationship with them, and then subtly ask if guest posting is something they may be interested in.
Links Build Brand Authority
In addition to building relationships with other industry leaders, links can also help you to build brand authority. Creating blog posts on topics related to your niche, creating tutorials, and creating videos helps to show your industry knowledge. And, when other websites link to your blog posts, they’re acknowledging your expertise in a subject and sharing it with others. Again, search engines like websites that are perceived to be authoritative sources, and will favour you in the search results.
Focusing on a high quality link building campaign can have many benefits for a small, local business, and it’s really not something you can afford not to do. And whilst link building campaigns aren’t always easy, they are always worth the effort. Good luck!
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